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Indian National Congress campaign for Indian general election, 2014
The Indian National Congress (INC) is one of the two major political parties in India. The prominent members of the party are the president Sonia Gandhi, vice-president Rahul Gandhi, former prime minister Manmohan Singh and Priyanka Gandhi. INC took part in the elections alongside other members of the United Progressive Alliance. On the fourth anniversary of the second United Progressive Alliance government, the INC announced that its campaign for the election would be led by incumbent prime minister Manmohan Singh, party chairperson Sonia Gandhi, and general secretary Rahul Gandhi.
Burson-Marsteller, JWT and Dentsu were contracted to provide an image makeover to the party and Rahul Gandhi. In its election manifesto, INC promised "Right to Health", "Right to homestead", "Right to social security" and "Right to pension". During the elections, Congress leaders criticised the Bharatiya Janata Party (BJP) and its prime ministerial candidate Narendra Modi for being involved in low level politics. They accused Modi of favouring businessmen. The party campaigned throughout India, but suffered its worst ever defeat, winning only 44 seats over 543 constituencies; the BJP won the election and was able to form a government with a majority for the first time since the victory of Rajiv Gandhi in 1984. After the results were announced both Sonia and Rahul Gandhi offered to resign from their posts in the party but the Congress Working Committee rejected their resignations and criticised the government's communication strategy for the party's defeat.
== Background ==
As the 15th Lok Sabha was due to complete its constitutional term on 31 May 2014, a general election was called by the Election Commission for the constitution of the 16th Lok Sabha. The election was held in nine phases from 7 April to 12 May 2014. The Congress party had won the previous two elections in 2004 and 2009, and so was campaigning to win the election for the third consecutive time. The result of this election were declared on 16 May, before the 15th Lok Sabha completed its constitutional mandate on 31 May 2014.〔(【引用サイトリンク】title=Welcome to Election Commission of India )〕
Rahul Gandhi was appointed to head a six-member committee to formulate and implement alliances, the party manifesto, and general publicity for the election. On 19 January 2013, Rahul Gandhi was appointed the vice-president of the Indian National Congress at the Jaipur Declaration of Congress. The resolution to make Rahul the vice-president was moved by A. K. Antony and was unanimously adopted by the Congress Working Committee. Rahul had earlier been the party's general secretary, the chief of Indian Youth Congress, and National Students Union of India.〔 The party decided not to announce a prime ministerial candidate. The members of the party's pre-poll alliance committee were M. Veerappa Moily, A. K. Antony, Jitender Singh, and Suresh Pachauri. Ambika Soni, Digvijaya Singh, Jyotiraditya Scindia and Manish Tewari formed the party's publicity group for the elections.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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